Games Data Forum

Share on XTry this multi-step, metric-agnostic process – it works no matter which metrics you track for your content marketing.Track the old world firstPick a date a couple of weeks before the pandemic really hit your audiences – when they were going about their normal routines. Since the date could ...

It’s crucial to spend the time explaining each tactic and its role in the customer journey. In my experience, clients who better understand the value of each tactic are less likely to question programs later and/or cut those programs to save on budget.Agency tip: Define what work falls under vague ...

It’s a fantastic article, I hope you’ll go check it out.HANDPICKED RELATED CONTENT: No One Can Break Your Content Rules If They Don’t ExistLove for our sponsor: SitecoreOrganizations all over the world are being forced to re-evaluate their business plans and marketing strategies. The luxury of being ...

We talk often about empathy to the point where I’m afraid it’s just another buzzword like storytelling has become. You hear people parroting that stuff, but they’re not living it. You have to live the story you’re telling.You have to live the story you’re telling, says @BrianClark via @cmicontent ...

What about “homeowners who like to travel with a dog in their recreational vehicle and live in southwest Florida”? That may be too niche, but probably not. To be truly relevant with your story, you need to focus on a very specific reader. As Stephen King says in his book On Writing, you should think ...

Even small adjustments in these areas can speak volumes about how situationally aware your brand is and how responsible and responsive your content conversations are:Copy: Check the main body of your content as well as the text in each asset’s headline, teaser, email subject lines, calls to action ...

How will (or do) you maximize your LinkedIn presence?HANDPICKED RELATED CONTENT:Personal vs. Corporate Branding: Is It Me or We?What BB Brands Need to Know to Succeed on LinkedInHere’s an excerpt from Michaela’s talk:Like what you read here? Get yourself a subscription to daily or weekly updates. It ...

Content Marketing InstituteWhen I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. This helps them to know the actual benefit of content marketing.Prasun Shakya, The ...

The garment adorned their runway models and was sold as “Indy Full Turban.”Perhaps if its team had included people of color and/or the Sikh faith who knew their input would be welcomed, these scenarios would have turned out differently. At a minimum, a team should be sensitized and trained to ask ...

Sign Up To Watch The Many Relevant Presentations From Contenttech Summit Cover Image By Joseph Kalinowski/content Marketing Institutejodi Harrisjodi Harrisjodi Harris Is Director Of Content Strategy At Cmi. She Describes Her Role As A Combination Of Strategic Alchemist, Process Architect, And ...