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Ultimately, a combination of listing optimization , engaging images , eye-catching offers , building trust with customers , and a well-planned strategy will allow you to make the most of the summer season on Amazon.

By focusing on these key aspects and maintaining a constant focus on customer ...

Programmatic advertising has radically changed the way we connect with and understand our audiences when running online campaigns. Thanks to automation and self -management of precise segmentations, reaching the right audience at the right time has never been easier. However, to make the most of ...

In the digital age, the way we communicate has evolved dramatically, and emojis have played a crucial role in this transformation. From expressing emotions to simplifying messages, these little symbols have revolutionized digital marketing copywriting , ushering in a new era of interaction and ...

Examples of Consent Mode V2 well and poorly implemented
An example of a well-implemented Consent Mode V2 would be one where the website clearly presents a cookie banner that informs users about the use of tracking technologies and allows them to express their consent in an easy and transparent ...

Digital marketing has undergone a remarkable transformation in recent years, especially with regard to online user privacy and the use of cookies for tracking and audience segmentation.


Cookies , once a ubiquitous tool in personalizing user experience, now face challenges and imminent demise due ...

Types of User Experience
User experience evaluation should consider all three types of UX design to better understand end-user needs.



Information : An often overlooked aspect of content strategy is information architecture. Time should be spent on how information is organized and presented on a ...

No one wants to read long, poorly written emails. Your content should be clear, concise, and short on paragraphs to make it easy to read. Remember to include a clear call to action (CTA) to guide the recipient to the next step.

What does clear and concise content mean?
Use simple, direct language ...

Differences between SEO and SEM
In the world of digital marketing, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two fundamental concepts when it comes to attracting traffic to a website. Although they both (generally) pursue the same goal — improving a site’s visibility and ...

Among the many initiatives and changes that Google undertakes from time to time, last July, the company began encouraging websites to implement an SSL certificate in order to offer greater browsing security to users.

Since then, many companies have adopted this “s” at the end of their addresses ...

Amazon has become a virtually omnipresent company , stretching its arms over every relevant sector. And advertising is no exception. The e-commerce giant continues to make strides toward success, despite the overwhelming dominance that Google and Facebook currently have over digital advertising ...