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many b2b companies, a sector that is more difficult to sell, have gone overboard when it comes to investing in advertising. We know of cases where they have spent up to 50,000 euros on advertising alone. But is it really worth it to invest so much?



It all depends on the type of product, the ...

Do you want to innovate in people management, focusing on new business? Then you need to know these 5 tips for sales training . This way, your team will be even more motivated to meet goals and overcome challenges.

By the way, training activities are vital for successful companies, especially ...

if you are a digital entrepreneur and want to increase your online sales, know that there are some techniques that can help you boost the performance of your business model and make your company grow .

In the following lines, you will see 7 examples of sales strategies to win more customers and ...

What is b2b selling and how does it work? That’s exactly what we’re going to talk about in this article!

In short, it is a negotiation between a company and other companies.

Its dynamics are different from the b2c commercial model, which sells directly to the end consumer.

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how to set ...

in this article, we'll explore the best books on online sales to help entrepreneurs improve their e-commerce strategies and increase their conversion rates.

These works provide valuable insights and practical examples to help communication email list readers implement effective strategies and ...

Have you ever stopped to think about how many sales opportunities can slip through your fingers when a customer hesitates when faced with an offer? This is exactly where downselling comes into play, as a bold and intelligent strategy to transform rejections into new opportunities.

In this post, we ...

Do you need to win new customers or win back old ones? The main objective of prospecting emails is to create assertive contact with leads, stimulating their curiosity and interest — and it can be the ideal tool to help you achieve this goal.

If you've been in the market for a long time, you'll ...

the spin selling methodology is part of a sales concept, based not only on the promotion of the product and the salesperson's speech, but on a holistic scenario that involves the consumer's reality and their contexts.

The acronym spin refers to four letters that are the basis of 4 pillars of this ...

SaaS businesses, being linked to the B2B sector , are more difficult to sell, especially due to the great competition that has appeared lately with the technological advances we face. In this highly competitive market, growing a business is a great challenge. Even some of our clients have told us ...

Unlike personal email correspondence, email newsletters are sent to thousands, tens of thousands, or even more readers. You may have subscribed to many email newsletters, but this is your first time sending one. Are you unsure where to start? Why not start by creating a distribution schedule? Here ...