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Optimizing or improving your website so that it appears in the searches that your potential clients make on the Internet is a key step for your digital strategy. In fact, the amount of traffic that comes from search engines will be the true thermometer of how well you are positioning your brand ...

As we have said several times, the first step for any digital activity is to make a plan. We must plan our digital communication actions if we really want them to have any results in the company's overall objectives. Communication on the Internet is not a matter of fashion or blindly following the ...

It is very common to see how a company develops a digital strategy and the results are not long in coming. Visits to the website double, business prospects increase and everything seems to be going well until the first problem arises: sales do not increase.

What's the problem?

Traditionally, sales ...

Once the company is aware of the need to define a clear sales process as part of the digital strategy and knows how to segment and help leads from social networks and the Internet to enter this process and eventually become customers, it is time to implement other processes that help the digital ...

With the 5 tools we've already talked about, you have everything you need to launch a digital campaign. A blog full of interesting content supported by social media , CTAs , and an email marketing strategy to drive traffic to your landing pages will cover all the fundamental aspects of a successful ...

To implement the 360 ​​marketing methodology in your company, you need to be clear about one fundamental aspect: this is a process that involves several areas of the company and not just an isolated project of the marketing department. All areas will have to get involved and work together to be able ...

For many, the most complicated part of a digital marketing campaign comes when promoting the content. Often, questions are raised that remain unanswered, making the campaign complicated. What message should you use? What platforms are best for reaching your specific target audience? What tools can ...

Today kicked off the event of the year for inbound marketing practitioners around the world: The INBOUND 2014 conference . And what better way to start than with a speech by Guy Kawasaki , Chief Evangelist at Canva and previously at Apple.

This great marketing personality shared with the thousands ...

Use simple tools that allow you to take a look at your ideas after you write them down and use them. The tools suggested in the book Lean Customer Development can be very useful for this . And one tool that is especially useful when planning business and marketing strategy is the buyer personas ...

It is no longer just a fad, nor what digital agencies in Ecuador include in their menu of services to keep up. It is a successful trend in the world of B2B companies and even B2C in various sectors. Among those surveyed by HubSpot , more and more companies have made Inbound their main form of ...