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Marketing has found new ways to approach consumers in the digital realm. Content is part of a wide range of strategies and tools, and covers a large part of the web world.



However, many still doubt the usefulness of content-focused marketing, asking themselves: “What does this have to do with the ...

We have become accustomed to talking about saturated, dynamic and highly competitive markets. Getting strategies that are effective in achieving profitability is a challenge. That is why other strategies have emerged, such as the blue ocean strategy . This is characterized by seeking out market ...

In addition to selling products and services, companies carry out different projects that allow them to achieve their business objectives and grow as organizations within a highly competitive and dynamic market. The role of the project manager is what makes it possible for all the tasks to be ...

In the business world, entrepreneurs play a fundamental role. They are brave and visionary people who dare to turn their ideas into reality and create new businesses. But what should these professionals be like? In this article, we reveal the ten characteristics of a successful entrepreneur ...

Behavioural economics combines elements of economics and psychology to understand how and why people behave the way they do. In effect, it examines the differences between what people "should" do and what they actually do.

What is behavioral economics?
Behavioural economics is based on the ...

For the seventh consecutive year, Inesdi Digital Business School, in collaboration with Íncipy Digital Strategic Partner and Indigital Advantage , has launched a new edition of the Top 25 Digital Professions 2019. A study that identifies the most sought-after digital professional profiles in the ...

What is the future of CRM? This is a question that many marketing experts are asking themselves as technology advances and customer expectations evolve. CRM, or Customer Relationship Management, has been an essential tool for businesses in managing their customer relationships. But what does the ...

Did you know that 80% of businesses use social media to interact with their customers? Social CRM has become a fundamental tool in the world of marketing, allowing businesses to integrate social media into their customer service strategy. But what exactly is Social CRM and how can it benefit your ...

Did you know that Customer Relationship Management (CRM) is one of the most effective tools to boost your business sales? If you are looking for effective strategies to increase your sales, CRM may be the solution you are looking for. In this article, we will explore how to implement CRM strategies ...

Did you know that 80% of a company's revenue comes from 20% of its customers? This statistic reveals the importance of customer loyalty in the world of marketing. But how can this loyalty be achieved effectively? The answer lies in the implementation of a strategic CRM (Customer Relationship ...