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Communication is a way to communicate with your ideal client. In a relationship, there are always two parties. It's the same in business. You can't go it alone or you're going to have a hard time making a living from your business.

When you know your target and their issues well, you will be able ...

Facebook is the number 1 social network. Both in terms of the number of registered users and the time spent on it. This makes it an essential network for every business. And Facebook has understood this well! That's why they developed professional pages.

Pro pages or fan pages are showcases for ...

After several career changes, Claire Poirier chose to create her own profession: democratizing zero waste through her company Sakaïdé. With workshops, conferences, learning weekends and an online store, Claire wants to show that zero waste is accessible to everyone. An entrepreneurial project that ...

For a few years now, we've been hearing about the Bullet Journal everywhere. Especially on the blogosphere. This little blank notebook was all the rage as soon as it came out. And as with every time something is overexposed, I was wary. I didn't see the point. Until I bought mine. For 3 months, my ...

Very quickly, the idea of ​​opening this blog popped into my head. Creating content. Giving you advice. Writing. I love it. And then, it's a good way to show my expertise. But before launching this space, I had to think about my editorial strategy . Because writing for the sake of writing isn't ...

As you can see, scheduling your publications in advance is essential for effective and consistent digital communication. But how do you schedule your content on social networks? There are many platforms on the web that allow you to schedule your content, such as Hoostuite or Agorapulse. But in this ...

The newsletter is a great tool to communicate with your community. It gives you the opportunity to produce new content for the people most important to your business. But to send your newsletters, you will need a mailing tool . There are dozens of them on the market. Mailchimp, Converkit, Sendinblue ...

More than three years ago, I chose to make communication my profession. For me, it is an incredible playground. There are no fixed rules as there may be with accounting, for example. Each company, each entrepreneur can communicate in the way they prefer. There is no ready-made recipe for our ...

In 2016, Instagram launched a new feature that revolutionized the social network: the story . Introduced to compete with Snapchat, stories quickly became a must-have on the platform. And above all, a different and more spontaneous way to create content. This format is ideal for staying in touch with ...

When we talk about content creation, one problem comes up very often among entrepreneurs: regularity. However, it is not difficult to create content regularly. You just need to be well organized. One does not go without the other. You can learn all the techniques to write content and optimize it for ...