Games Data Forum

Buyer personas are semi-fictional representations of your ideal customer. They’re an essential foundational component of any inbound marketing strategy.

When they’re well-made, buyer personas can be a powerful tool for marketing-and-sales alignment and help you ensure you’re focusing your marketing ...

The more creativity and design complexity you add to an email, the more time it takes to create that email. However, a bigger resource investment does not guarantee better open rates and click-through rates.

If the increased time investment does not lead mom database to improved results, then you ...

You can easily start your inbound marketing journey by setting up a blog, writing premium content offers, creating calls-to-action, building landing pages and trying to optimize everything all at once. These are the beginning steps of inbound marketing, but if you’re not using a strategy, then they ...

There are multiple ways in which you can find a list of your site’s errors, but the most accessible way is to use Google Webmasters:

Once you’re logged in, you’ll see 3 calls-to-action on your dashboard. Find the section for crawl errors, and click on the “Crawl Errors” button.
Once you’re on the ...

Freemium. Many companies shy away from it — thinking, surely offering my product for free is the best way to send revenue down the drain, right? — but the freemium model has proven to be an incredibly powerful channel for growth in the SaaS industry. Don't trust me? Watch the video to find out what ...

Answering this question will help your marketing and sales teams know who your best-fit buyers are and validate your profiles. If you’re seeing a significantly higher loss rate with one ICP, maybe those types of companies aren’t as good of a fit as you initially thought.

These insights will help ...

Websites are major investments that require a substantial amount of time and resources. They also require frequent updates and optimization to remain effective.

Since so much time and money goes into building the rcs database initial site, people focus on shorter turnaround times for updates and ...

Use consistent calls to action: Ensure your CTAs across the site are using consistent color and design. By doing this, your visitors will always understand where to look to take that next step and what elements on the page are clickable and which are not.
Highlight social engagement: Sharing and ...

Email marketing is one of the most effective channels you can use in your online marketing strategy - when used correctly, of course. One of the biggest misconceptions is that we assume because we're on email all day long (from our smartphones, tablets, desktops and laptops) this makes us skilled ...

This is one of the most important aspects to consider when creating content for a landing page. Your visitor ended up on this page with a particular purpose or goal in mind, and if it doesn’t have what they’re looking for right away, it’s likely they’ll leave and never come back.

It's a common ...