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On March 30, the collaboration between HubSpot, Hiperestrategia and Buentrip Hub brought to HUG: Hubspot User's Group in Quito. This is an event that takes place in more than 100 cities around the world.

Hubspot is the best marketing automation system globally and its founders coined the term ...

On Wednesday, March 14, the first HubSpot Users Group Quito of 2018 was held. This event brings together a broad community of marketing and commercial innovation enthusiasts from different industries.

The event: “ How to create a sexy brand and sell at the same time ” was held thanks to the ...

Customer Experience doesn't start with a person's visit to the store or end with a purchase made on the website. This perception -logically- begins from the moment the customer discovers your brand and, probably, never ends.

In this journey, there are stages that make up the customer experience ...

HubSpot offers an integrated platform that enables marketing, sales, and customer service teams to work together more efficiently and collaboratively .

Just imagine that in 2023 you have to:

Send mass emails one by one.
Wait for each department to do a quarterly report to see how your business is ...

HubSpot CRM has become the ideal companion for sales managers, allowing them to optimally manage customer relationships and streamline their processes.

One of the main advantages offered by this tool is the centralization of information , because the sales manager has access to all relevant ...

Search engines value properly structured content as this improves user experience. Use:

Subtitles.
Lists.
Short paragraphs to make the content easy to read and scan.


Address problems, answer questions and offer practical solutions
The more useful and relevant your content is, the more likely ...

HubSpot offers a number of advantages in terms of automation, and I'll tell you what they are below.




This platform automates repetitive and manual tasks, allowing you to save time and resources to focus on more strategic activities.



Personalization and segmentation
With this marketing ...

Despite all the advantages offered by the software as a service model, there are some myths and misconceptions associated with this technology, the most common ones being:



Myth #1: It's not safe
Some people think that storing data in the cloud compromises the security of their information ...