Games Data Forum

Skims has mastered the art of using social proof in their email campaign to create trust and encourage purchases.

Why I like this email:

They put the spotlight on real customers by featuring user-generated content and reviews. This strategy allows potential buyers to see how products are being ...

Email marketing campaigns are an effective way to drive traffic directly to your website or online store.

Whether you’re promoting a new product or a limited-time offer, well-timed campaign emails can bring in a surge of traffic and significantly boost sales.

6. Measurable results
With email ...

Email marketing gives you a direct and personal way to connect with your existing customers.

Unlike social media or ads, where you’re competing with a ton of distractions, a marketing email lands right in your subscriber’s inbox, giving you the opportunity to grab their full attention.

Plus, your ...

Let’s face it—email marketing can feel a little overwhelming. How do you create marketing emails that not only get opened but also drive sales (and engagement)?

Luckily, there are brands out there absolutely killing it with their email marketing strategy, and they offer plenty of inspiration for ...

What this popup does well:

Ensures that visitors only see the best offers in the store.
Their limited-time offer creates FOMO.
Simple, clean design (the light and dark contrast makes it easy to read).
What could be optimized or A/B tested:

The CTA button color could stand out more.
The text could ...

Great design: stylish font and color choices.
It makes a straightforward offer to new customers (hint: your popup discount doesn’t have to be rocket science).
The offer is large and grabs attention.
With a single field to fill out, it doesn’t require much effort on the part of the visitor.
What ...

There are several different fonts being used on the popup, which could be visually overwhelming for visitors. It’s worth A/B testing whether using the same font from the CTA for the title works better.
The form could also be A/B tested (a single field vs. the two fields). Although some visitors are ...

The offer is based on order value. It appeals to customers who are looking for that free shipping threshold.
The popup presents a personalized experience by appearing to customers from specific countries via geotargeting.
It has an upfront, honest message about their email list opt-in (“…You can ...

A staggering two-thirds of consumers look up free shipping thresholds on websites before adding items to their carts. Including free shipping as part of your discount popups is a smart move not only for grabbing visitors’ attention but also for increasing order value.

Let’s take a look at some ...

What is a good conversion rate for a product page?
A good conversion rate for an ecommerce product page can vary by industry, but generally, a conversion rate between 2% and 5% is considered average. However, top-performing ecommerce sites may see conversion rates upwards of 10% or more. Keep in ...