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Today, SEO and social media strategies are more important than ever for any marketing strategy.
You already know that it is essential to dedicate time to developing your marketing strategy, constantly analyzing what is working and what needs to be improved.

In addition, you know that it is ...

"Why doesn't my blog appear on Google?" This is one of the most common questions for any professional who is starting their Digital Marketing strategy. The reality is that there are many errors that can harm the performance of your pages, and the best strategy is to know each one of them in order to ...

Agencies involved in the sector need to understand best practices to stand out in such a competitive environment and position themselves as an authority on the subject. To do so, it is essential to incorporate a series of techniques and strategies, using the most relevant channels and approaches to ...

In this third article in the Rock Content series in partnership with Hootsuite, we speak to Konstantin Prodanovic, senior copywriter at Hootsuite.
During the pandemic, even the least prepared businesses were forced to rely more on social media as the core channels for their marketing , sales ...

Even with a vaccine, declining statistics and the air of optimism of a less restricted New Year, it is undeniable that the past two years have been challenging for many around the world.
Between quarantine, isolation, and the loss of loved ones, COVID-19 has changed the way of life as we knew it ...

Let me ask you a question: Are you reading this article on your phone? If you answered “yes,” you are not alone at all.
In 2021, according to App Annie’s State of Mobile 2022 report , people spent one-third of their waking hours on their phones . That’s a solid 4.8 hours per day of app browsing ...

Also known as bounce rate, the bounce rate is a metric that evaluates the number of people who have accessed a site and then left it without interacting with any of its pages.
Achieving a good ranking on Google and other search engines is very important for those investing in SEO. After all, organic ...

Twitter Analytics is a tool that provides marketing professionals and experts with a set of resources and indicators that allow them to understand the behaviors and habits of social network users.

When it comes to Digital Marketing , Twitter is a very important social network among those that exist ...

Big Data Marketing provides insights into what content is most effective at each stage of a sales cycle and how investments in customer relationship management (CRM) systems can be improved. As well as strategies to increase conversion rates, prospect engagement, revenue, and customer lifetime value ...

But does this contribute to a better society? That is what Marketing 5.0 questions.

Marketing 5.0 is another concept created by Philip Kotler , following the history of marketing that was born there in Marketing 1.0 and evolves as consumers and technologies change.

In today's age, technology ...