Games Data Forum

Podcasts are becoming increasingly popular. In the last year alone, more than 660,000 new shows have been created , generating 28 million episodes worldwide.

More than half of the population has listened to a podcast at least once – but this is not exactly the best metric to show the strength of ...

Sales and marketing teams traditionally act as silos, and this has been a problem for many companies.

To achieve good results from account-based marketing in 2020, there needs to be a joint approach; both sides need to be aligned with the same objectives, KPIs and metrics, also ensuring data and ...

Google’s “spies” are paying attention to high backlink and low referring domain ratios. Why? Because it suggests that your company is in control of the referrals.

That's why many people have a few other sites set up just so they can provide some links back to their main site. A good ratio would be ...

Once the audience segmentation has been defined, it is time to think about brand positioning. Here, we are talking about the culture, values ​​and principles that the company follows.

Building a visual identity can generate these experiences for customers . This includes:

Logo
Slogan
Branding ...

When it comes to B2B sales strategies , it is necessary to analyze the scenario in a broader way in times of crisis.

When we look at the crisis caused by the COVID-19 pandemic, we can observe two levels of interruptions:

Difficulty with sales: especially those that took place in a face-to-face ...

An attractive website is one where the customer doesn't get lost. That way, with just one glance, they understand where the information is.

This feature is also called usability . It is achieved through a planned and well-produced layout, made by a specialized designer.

Easy to understand and good ...

Once you’ve identified your personas, your company needs to define and prioritize target accounts. At this stage, it’s essential to consider what data you have, how you want to segment it, and how many segments you want to target.

To do this best, sales teams need to have access to the best ...

Are there steps in the customer journey that could be eliminated to optimize the total experience? Look for logical ways to streamline the process to reduce the total cost of engagement.

This could mean removing an existing step that is no longer necessary or adding something to the experience that ...

So a big advantage is that this video can be shared on other networks. In other words: what was produced for Stories on Instagram can also be shared on Facebook and used on LinkedIn.

This way, it is possible to optimize production costs and time, in addition to increasing the reach of your content ...

In the current context of firm political positions, polarization and an unstable economic reality, business diplomacy assumes an even more important role than it would already play in a scenario of economic growth.


Any variable of influence that arises from politics is decisive for the success or ...