Games Data Forum

To evaluate work in social networks, it is important to monitor several groups of KPI: engagement, coverage and conversion indicators. We will tell you how to calculate them below. How to evaluate engagement These metrics reflect the interest of the target audience in the content. First of all, they ...

The latter are often accompanied by a small text. There are five main types of contextual advertising from Google: Search/text advertising (Google Ads) . These are advertisements that appear above Google search results and on the side of the page. They are created based on user search queries ...

External website promotion in this way involves active interaction with bloggers, owners of thematic resources, journalists in order to obtain mentions and reviews or post your materials. The key feature of outreach is selectivity. You independently choose potential partners that best meet your ...

adaptation of the plan. The site's link strategy will be effective if the specialist acts flexibly - promptly responds to changes in search engine algorithms and in the competitive environment. In addition to improving search engine rankings, another important task that a link strategy must solve is ...

Turn on budget optimization: the system will redirect funds to the most effective ad sets. how to promote a post on instagram The next step to boosting your Instagram post is to set up your budget and ad schedule. Specify when your ad will start and end, and choose a daily or total budget for the ...

This may lead to Facebook remarketing not producing the desired result or being unprofitable. In such situations, there may be a dissonance between expectations and reality. So before drawing conclusions, it is important to first collect statistical data, analyze the specific indicators of your ...

At the same time, Facebook and Instagram Reels advertising creative takes up less screen space, which requires a more concise approach to text content. When using this format, the main information (for example, the terms of the promotion) must be placed in a separate text field, and not on the image ...

As part of a monetization strategy, many companies decide to place pop-ups and other elements. However, the more advertising on a page, the more demanding it is on the resources where the site is loaded. This problem is most often more relevant for loading on mobile devices. To improve your CLS ...

cwv The original First Input Delay (FID) web page speed and sensitivity metric was also completely replaced by a more comprehensive Interaction to Next Paint (INP). So, what are Core Web Vitals? In simple terms, these are constantly evolving web resource evaluation criteria. Today, the following ...

In addition, search engines may treat such links with suspicion, especially if they are placed on sites obviously created for the purpose of selling links. In general, to make SEO link promotion as effective as possible, it is necessary to combine several types of links, focusing on organic and ...