Games Data Forum

If SEO is the key to increasing website traffic, how do you implement a smart strategy? That's the question many marketers and business owners are trying to answer.

Believe it or not, many entrepreneurs don't have an SEO strategy. They create websites, write content, and hope for the best ...

Once you have a website, the most important step is to know how to increase website traffic. In today’s highly competitive online market, a strong online presence is essential to improve visibility, drive traffic, generate leads, and stay ahead of industry trends.

However, many marketers and ...

You need to regularly review your eCommerce email marketing strategy. And you need to regularly review the value of each of your subscribers. Things can change quickly, so you want to make sure you’re regularly monitoring any changes.

Keep your email list clean and organized
Given how important ...

One of the things we found with CellarThief was that sending emails more frequently actually increased open rates and engagement. This made no sense to us.

We thought that the more we sent e-commerce emails, the more people would ignore them. But it was the other way around. We wouldn't have known ...

So, we've established that you need to know the value of each of your email subscribers. But once you know the value of each of your email subscribers, your goal is to increase that value.

If Jim currently has email subscribers that are bringing him $1.50 per month in net revenue, his goal should ...

So, let's do some math.

Jim sells flowers online for $15,000 a month.

He has 5,000 email subscribers.

This means that Jim makes $3.00 per month in gross revenue from each of his email subscribers.

But Jim is left with only 50% of that amount.

So Jim is effectively making $1.50 per month from ...

You can start with very affordable email marketing tools when your email list is small, and your costs tend to only increase as your subscriber count increases.

The conversion rates of email marketing campaigns in the eCommerce space are very high compared to many other marketing channels.
Clicks ...

Before we move on, let's first define what we mean by email marketing for e-commerce. An e-commerce company can use email in a variety of ways, and not all of these ways fit the definition of email marketing for e-commerce.

Email marketing is using email to capture highly engaged email subscribers ...

We knew so much about email marketing, but we couldn't answer one question: "How much is an email subscriber worth to us?"

Email marketing for eCommerce has evolved significantly since we first started CellarThief. But one thing hasn’t changed in the last decade. Most eCommerce companies still can ...

We include tasting notes with each wine, including recommendations for food to serve with each wine.

With each shipment we included a postcard asking people to spread the word about CellarThief.

It was a labor of love, and we earned amazing customer loyalty. We still call some of our first ...