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Define a mission statement that reflects your company's purpose and direction and make sure it aligns with your brand values ​​and your customers' expectations.

This way you achieve consistency across all communication channels.



4. Make use of marketing tools and platforms
Research and select ...

In an increasingly competitive and business-oriented world, a B2B (Business-to-Business) marketing strategy is a key element to winning over customers and achieving business success.

But how can you implement a truly effective strategy?

In this guide, I show you all the tools and knowledge you ...

Why is the sense of locality or geographic orientation of a website important? For today's search engines, especially Google, determining the best results for a target search is one of their main goals. In order to determine this, the geographic information of the person performing the search can be ...

We have previously talked about the importance of CTAs and how this tool can help improve the results of your digital campaigns. And now that we know the importance of CTAs, it is time to know how to integrate them into a specific campaign.

It is important to understand that without a CTA, your ...

Today kicked off the event of the year for inbound marketing practitioners around the world: The INBOUND 2014 conference . And what better way to start than with a speech by Guy Kawasaki , Chief Evangelist at Canva and previously at Apple.

This marketing great shared with the thousands of ...

A few years ago, it became clear to all marketing professionals and company CEOs that social media is much more than just a fad. Year after year, it has changed the way people communicate, share interests, give their opinions on the products and services they buy, etc.

In 2014 we have seen a leap ...

Selling is a statistics game:

You have to visit enough people for one to be the right fit.
They need to be introduced to enough people so that one is ready to buy.
With enough people ready to buy, a sale is made.
Measurement is everything. You need to be very clear about the percentage of people ...

Sympathy can be applied in:

The sales area where the client is analyzed and, based on this, a salesperson is assigned who is in line with the client's characteristics, thus generating a more bearable commercial relationship.
The marketing area where customers identify with the company, whether ...