Games Data Forum

Artificial intelligence, although still emerging, has already established itself as an essential component of companies' marketing strategies. According to a Gartner study published in 2021, 85% of companies are expected to use AI in their marketing activities by 2025. As the 2023 school year begins ...

The new issues that have emerged in recent months will be addressed by experts during the many conferences planned. They will notably return to the importance of trust and security in the field of Big Data . In this regard, Christopher Wylie, the man behind the revelations on the Facebook and ...

Adopting Search Engine Advertising in a marketing approach has multiple benefits for businesses and e-retailers.

Improving the visibility of your website
SEA promotes a perfect "boost" for young start-ups that want to quickly make a place for themselves on the market. By renting advertising space ...

Prepare and lead a workshop
This book reveals 48 golden rules for (re)animating your meetings and seminars in business. Indeed, the authors remind us in the introduction: in France, an executive will spend on average 16 years out of 40 years of career in meetings (source: Hautes Etudes de l ...

Its expertise is also recognized worldwide, with reference articles and publications, notably in the famous MIT Press or Cambridge University Press . If it has been relatively discreet until now to preserve its competitive edge, the latter now allows it to share its visionary approach and its ...

Master SEO and SEA to gain visibility on the internet
When we know that 91% of clicks are made on the first page of search engine results, a company has every interest in being visible at the top of the list. For this, 2 strategies: SEO or SEA.

Natural referencing (SEO) is the act of appearing ...

Local SEO is a strategy aimed at optimizing the company's website in the results of a local query on a search engine. It was introduced by the launch of Google Maps in 2004. Internet users can now easily locate a place on a map. This strategy benefits all companies with a physical location. Local ...

In their missions, SEO experts are required to perform data checks regularly. Many Chrome extensions allow them to save time. While some of them are already known to professionals, others are more discreet. Faced with the multitude of Chrome extensions available, it is not easy to distinguish the ...

The application of the DSA was done in two waves:

Since August 25, 2023 , the DSA must be complied with by platforms and search engines with more than 45 million monthly active users in the European Union . This concerns the following platforms: AliExpress, Amazon Store, AppStore, Bing, Booking ...

E-commerce sites are differentiated by their commercial positioning. Like a showcase site that opts for a communication strategy with the aim of disseminating information, a merchant site will adopt a more commercial strategy with the aim of promoting its products or services. However, just like ...