This is where you lay out the general story of how your company came to be, where it is now, and why it matters.
It is important to use a narrative method to clearly explain who you are as an organization and your core values.
Your brand narrative is also the cornerstone of your marketing, which means you should spend a good amount of time honing it as much as possible.
To help you understand this better, let’s look at an example. Imagine telegram database your company was first founded almost two hundred years ago. While you’ve certainly been bought out a couple of times and purchased smaller competitors, the core of who you are as an organization hasn’t changed.
These are details you'll want to include in your messaging and all of your marketing materials to convey things like longevity, trust, and industry knowledge.
Discuss your leadership team’s experience or even desire to make a difference in your industry. Honesty is always good when it comes to your brand narrative , so don’t be afraid to discuss elements your ideal customer may not know about your organization.
For tangible goods, perhaps the item your company sells facilitates the production of a specific product, aids in the inventory tracking process, or provides a safer work environment.
Of course, this can mean different things depending on a specific product line or item in your catalog.
In that case, find the most common denominator among all of them to use as a baseline for your B2B brand.
Whatever that value element entails, write it down and keep track of it. This will be a key focus when it comes time to strategize further.
5. Align your employees with your brand
If you stop to think about it, your employees are the best ambassadors to convey your brand's overall message.
What they think about their jobs, their product, and the industry at large has a huge impact on how well they represent your company.
