May 25, 2022 11:02 AM
How to Promote an Online Store on Telegram for Free: Step-by-Step InstructionsLyudmila Mezentseva
Copywriter at expert-content.ru
Content:
How to properly promote a product and online store in phone number database Telegram Checklist: how to promote a product and services in Telegram for free Video about promoting online stores Cases about promoting online stores Useful materials about promoting an online store
It is convenient and easy to communicate with customers and sell products through an online store in Telegram. The platform works great on mobile devices, and most customer issues are resolved through a bot. The competition in the messenger is low, so it is not difficult to promote an online store in Telegram, how to promote for free, we will tell you further.
When doing SEO promotion, consider the specifics of the request on different platforms. In Yandex and Google search engines, users write the name of the messenger differently. Requests are distributed by popularity as follows:
Telegram - about 14,000,000 requests per month in Yandex;
Telegram - 6,000,000 requests;
"Telegram" - 2,000,000 requests, despite the fact that this is the correct spelling.
In this article we use the spelling "Telegram".
How to Properly Promote a Product and Online Store in Telegram
An effective way to promote a store in Telegram is to use paid tools. First of all, place the Telegram channel in popular paid Telegram directories:
Telega.in;
TELEGRATOR;
Tlgrm.pro;
Tgstat.com and others.
The following advertising exchanges offer to advertise the channel:
LabelUP;
Epicstars;
Perfluence.net;
AdGram.io and others.
A channel with a thousand subscribers can already be promoted through advertising in related chats and channels. But at the same time, you should not ignore the opportunity to promote it for free.
Checklist: How to Promote Products and Services in Telegram for Free
There are several simple and not always obvious ways to promote a store in Telegram for free:
1. Advertising bot
The tool will answer the request not only on how to promote an online store in Telegram, but will also allow you to constantly maintain contact with each client personally. Without the participation of a manager, the client can receive information 24/7 about:
product catalog;
promotions and sales;
new products and other things.
An advertising bot can redirect clients to a chat for communication, conduct surveys. You can create a simple bot yourself through the official Telegram bot @BotFather. If you want to use it as a complex tool for promoting an online store, it is better to order development from a specialist.
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2. PR through existing channels
How to promote a store in Telegram when you don’t have subscribers yet? Use already promoted Internet channels where your business is presented: website, social media pages, email newsletters. Write a post, news, letter about the advantages of your Telegram channel, what content you plan to publish in it. Put links to the channel in social media profiles, on the website, in the footer of the newsletter.
3. Place the link in free Telegram channel directories
Free directories give less results than paid ones, but you shouldn’t discount them:
tlgrm.ru;
telegros;
add-groups;
katalogtelegram.ru and others.
Provide a link to the channel and its description, which will be used to assign it to one of the thematic groups. Users will be able to find the link either in the group or by keywords in the search bar. However, due to high competition, there is no guarantee that your link will be one of the first to catch the eye.
4. Corporate stickers
A simple and enjoyable way to advertise products in Telegram. Create and upload emoji pictures to Telegram based on the basic emotions used in messenger text messages: joy, sadness, anger, disgust, love, etc. Use corporate colors, logo elements, names, or hidden product advertising in the pictures.
5. Collaboration with channels and bloggers
One of the obvious and effective ways to advertise services in Telegram is mutual PR with bloggers and channels of related topics. They do not always work for money, you can agree on mutually beneficial terms. The more promoted your channel, the more subscribers it has, the easier it is to find common ground with the owners of popular profiles.
Video about online store promotion
We have selected interesting videos for you on how to advertise online stores:
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