The latter are often accompanied by a small text. There are five main types of contextual advertising from Google: Search/text advertising (Google Ads) . These are advertisements that appear above Google search results and on the side of the page. They are created based on user search queries. Shopping ads (Google Shopping) . These are product ads in a special block above the search results. They show images and prices of products from your online store. Display advertising (Google Display Network) . These are graphic and video ads on various sites that are part of the Google advertising network. They are shown based on the interests of the target audience. Advertising on partner sites (Google AdSense) . These are text and image ads on sites that are Google partners. Google places them automatically based on the content of the page.
Google Maps Ads : They appear to people filipina whatsapp number searching for etwas near that business. Correctly selected and configured Google contextual advertising allows you to achieve high results in promoting goods and services. But before launching an ad, you need to decide what goal you are pursuing. This is the only way you can correctly distribute the budget and get the desired result. Advertising campaign objectives All promotion goals can be divided into three groups: Branding. The entire budget of the advertising campaign is directed to ensure that as many users as possible see the brand name. It is indicated in the texts of the ads, as well as on the banners. Payment is set up not for clicks, but for impressions. Direct response.
All efforts are aimed at performing specific target actions and achieving as many applications, calls, completed forms, etc. as possible. To achieve the desired result, it is important to optimize the price for direct response. Attracting traffic. If the advertising goals are reduced to increasing the site traffic, then in this case the main task is to get the maximum number of clicks within the given budget. It is also quite common to combine branding and direct response for best results. Advantages of contextual advertising In Ukraine, about 90% of users use Google as a search engine. Therefore, given the scale of coverage, contextual advertising in this search engine is very effective. But large coverage is far from its only advantage. Among other advantages: accuracy. Various targeting methods allow you to customize your advertising specifically for your target audience; unobtrusiveness.
These are graphical ads for businesses that appear when you search for specific locations on the map.
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