The following KPIs are used to assess audience reach:

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rifattryout1.1
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The following KPIs are used to assess audience reach:

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To evaluate work in social networks, it is important to monitor several groups of KPI: engagement, coverage and conversion indicators. We will tell you how to calculate them below. How to evaluate engagement These metrics reflect the interest of the target audience in the content. First of all, they collect data on the number of views, reactions, comments. With their help, you can calculate additional indicators: Engagement rate is the ratio of the number of reactions to the total number of followers. It demonstrates the level of audience activity and can be calculated for a single post or average data for a period of time is taken; The distribution rate is the share of reposts out of the total number of reactions. This will help you find out how often the content is shared further; virality level - helps to identify publications that quickly become popular and begin to spread regardless of your actions (this phenomenon is called “going viral”).



How to evaluate reach Reach metrics reflect how filipinas telegram widely your content is distributed. Metrics are calculated based on the number of subscribers, unique visitors, and some other data. Audience reach can be organic (for such users, your publication will appear in the feed without payment from you) and paid (accordingly, users are attracted with the help of advertising). Post reach — the percentage of subscribers who have seen a particular post. This indicator shows what part of the audience is active; Target audience growth rate — an increase in the number of subscribers over a certain period of time. This is how they find out how quickly they attract new users; Share of voice - the percentage of brand mentions compared to mentions of competitors over a given period. What Conversion Metrics Show Conversion rates reflect the final goals: the number of requests, purchases, subscriptions, etc.

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They directly affect the income that SMM promotion in social networks brings. The key metrics are the conversion rate and clickability. The first shows how many users converted into clients after viewing the post. And the second displays the number of users who responded to the call to action. What tools are useful in the work of an SMM specialist A modern SMM expert has to solve many tasks that go beyond simple social media management. In order for SMM promotion on the Internet to be effective, it is worth mastering the work with modern online services. The introduction of AI makes the work process of an SMM specialist simpler: it helps generate ideas, content and images for publications, analyze huge amounts of data to understand audience sentiment and predict the effectiveness of content. This allows you to achieve goals faster, with less effort.
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