Singles Day is much more than a day on the calendar lived with irony, but it is a great opportunity for companies to interact with their users with creative, effective and engaging initiatives.
Whether you choose to implement an instant-win sweepstakes or capitalize on the buzz of an Instagram Giveaway, the success of your strategy will depend on your ability to combine irresistible offers with engaging interactive experiences.To develop successful marketing strategies, we need to collect data that tells us everything that is useful to know about our audience. In fact, thanks to the data we collect, it is possible to divide people into subgroups that are easier to communicate with through ad hoc marketing strategies.
Dividing the public into categories, segmenting it into buy bulk sms service homogeneous subgroups called clusters , is possible thanks to cluster analysis .
“Cluster analysis is a statistical method of data processing. It works by organizing elements into groups, or clusters, based on how closely associated they appear to be.”
This is a statistical technique used, for example, in the medical field to group homogeneous types of patients to whom a certain cure or treatment can be administered based on their clinical picture, their age or based on other variables.
And the same thing happens, in a certain sense, also with regards to marketing : a certain content or message is “administered” depending on the specific variables of a certain segment of the public that the cluster helps us to highlight.
Identifying clusters means knowing your audience, dividing it effectively based on common variables, and creating even more precise marketing strategies , specifically designed to reach each individual target identified by the cluster analysis .
