CRM-based marketing actions, therefore, serve to make customers proactive , pushing them to continue interacting with the brand even throughout their lives.
The customer should never be left alone. This customer use a bulk sms service to compile your list etention strategy leverages post-sales assistance and customer service: two very important elements to earn the customer's trust.
Feeling supported after the sale and knowing that you can ask for help on using a service or product even after purchasing it will increase your customer loyalty.
Content Marketing and continuous engagement
Content has now become fundamental for interacting with customers and prospects and facilitates what is defined as continuous engagement, or the continuous engagement of the user through targeted stimuli based on their tastes and preferences.
Email Marketing: The Right Touchpoint to Improve Sales and Loyalty
Email marketing is the most used customer retention strategy today. It represents 89% of the actions implemented by brands to achieve a high RR. Well-written emails, with attractive graphics and sent at the right time, can make the difference.
These emails are valuable because they “warm up” the coldest customers of the CRM, waking them up from their dormant state and making them proactive again and ready to discover new services or products.
They can be used to send personalized discounts (for example, for birthdays) or to keep customers updated on the latest news that you intend to implement. Email marketing also becomes a tool to facilitate sales activities based on cross-selling and up-selling .
Feedback: knowing how to listen to improve
Through pool surveys, ask for constant feedback from your customers, make them feel listened to and try to improve their customer experience as much as possible thanks to the suggestions they give you.
