In all versions, players only controlled one character, the 'Magnum Woman', and their main task was to help her collect chocolate as she jumped from one website to another, visiting brands ranging colombia phone number library from Samsung and Dove to even YouTube. Dancing around the page mockups, the character quickly engaged with players, and the game quickly went viral.
Magnum Pleasure Hunt was not only exciting in its own right, but also integrated well with Magnum’s social channels. Players who completed the Pleasure Hunt shared their results with their networks on Facebook and Twitter and challenged their friends.
My Starbucks Rewards
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Starbucks is implementing gamification techniques through its loyalty program, My Starbucks Rewards, as a way to increase customer engagement and repeat business.
Customers who are Starbucks Rewards members receive incentives such as free food and drinks, and customers earn points or “stars” for every purchase. Customers can then redeem these stars for specific products or rewards. As customers earn more stars, other unique rewards become available, such as free birthday drinks and free refills. Those who reach Gold status are in line to receive the best rewards. In this example, Starbucks provides incentives to give consumers a sense of accomplishment and reinforces the idea that they will be rewarded if they remain loyal to the company.
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