Not all links help you rank . If Google deems a link as an attempt to manipulate your search rankings, it will penalize you for violating its Webmaster Guidelines.
It’s important to check for toxic links as part of any free whatsapp number canada SEO audit, especially if you’re working on a site for the first time. If you’re new to toxic backlinks or want a refresher, you can check out our handy guide .
You can use the Backlink Audit tool to identify toxic links, so you can fix them to avoid negatively impacting your site's performance.
"Toxic backlinks" are considered harmful for several reasons - you can filter them in the Audit tab of the tool. Some negative factors that influence the toxicity level of a backlink in our tool include:
Backlinks from unindexed sites.
Backlinks from sites with many mirror pages.
Backlinks from link directories.
There are also other “potentially dangerous” factors that the tool indicates . This is useful if you are trying to anticipate any backlink problems down the road.
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While Google tends to ignore “bad” backlinks as long as you haven’t purchased the links or participated in another form of backlink scheme, it may be worth looking into them if you notice them showing up in large quantities.
Now let's look at how to start a backlink audit.
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At the top of the Backlink Audit page, you will find short descriptions of the three main rules for ensuring a good backlink profile:
