To help you with this mission, we have gathered a series of information and tips on the subject. Enjoy reading!
1. Lack of strong communication channels
Good communication depends on several elements, such as the sender, receiver and message (content). Without them, communication is impossible. But there is another element that is just as important: the channel. In short, it is the medium that takes the message from the sender to the receiver, a kind of conductor.
Unfortunately, many companies fall short in this regard. They only rely on the most basic, fragile channels and end up not communicating as they should with their target audience. In this case, the solution is to integrate more communication channels and encourage all leadership, starting with the CEO, to engage in dialogue with their subordinates.
2. Excessive bureaucracy at work
To a certain extent, bureaucracy is a benefit, as it creates minimum requirements for getting things done. For example, no one wants to open a bank account as easily as buying a loaf of bread, as this would expose them to fraud and financial crimes. But excessive bureaucracy is a problem and affects communication.
Because of this, an important measure is to reduce bureaucracy vp communication officer email list in the relationship with internal and external audiences, making it more dynamic and pleasant. As much as possible, eliminate forms, requests and petitions, and then integrate digital channels. . This way, it is possible to reduce bureaucracy and improve dialogue.
3. Psychological barriers and presenteeism
To understand the psychological barrier, we need to find out what presenteeism is. is . Many professionals are absent or late for work, and therefore are not physically present at the company — this is absenteeism. Others, however, are at the company, but their minds are wandering elsewhere — this is presenteeism.
Nowadays, one of the main barriers to communication is lack of attention. Professionals, customers, leaders and businesspeople are physically present at the company, but their thoughts are far away and they pay little attention to what is being said. To change this situation, it is important to create a pleasant environment where people enjoy being.
4. Semantic noises in conversation
The semantic barrier is the barrier between the meaning of words. To make it clearer, imagine a lawyer talking to his client. If he chooses to use technical terms from the legal field, the recipient of the message may leave with more questions than clarifications. Therefore, there was no effective communication.
To avoid this barrier, it is necessary to be aware of who the recipient of the message is. If the recipient is not familiar with the slang or technical terms used, opt for more generic and easily accessible language. This type of noise in dialogue is more common in areas such as law, engineering, philosophy and other specializations.
5. Physical and external barriers to the company
Car horns and traffic. Sound systems playing Christmas jingles. Construction noise. There are many noises outside the company that can disrupt communication; these are physical barriers. It is not always possible to avoid them, so it is necessary to plan to mitigate the disruptions.
There are many possible solutions. First, you can check to see if the disturbance is not violating any state or municipal laws. Large urban centers have strict laws regarding noise. Second, you can create an environment that is more resistant to external sounds, with noise-reducing glass and coverings. Or, you can try to negotiate with the “noisy neighbor.”
Ultimately, there are many barriers to communication, from presenteeism to external noise. You need to be alert, anticipate noise and ensure effective communication. with the target audience, aiming for a good experience. This way, everyone will benefit — consumers, employees, leaders, partners and the business itself.
Now that you know the main barriers to communication, take the opportunity to continue learning with us. Follow us on social media — we are on LinkedIn , Twitter and Facebook .
