This value was then reported on Google ADS, allowing us to optimize bidding and campaign performance.
In this regard, we are also studying new automations and direct connections between our CRM and Google… But this is another story that we hope to tell you soon.
Understanding Google Analytics 4
As you may have understood, Google Analytics 4 is completely country email list different from Universal Analytics. Although it may be scary at first, the new system is incredibly malleable and full of potential . Below are some features and advantages that we find very interesting.
Attribution Models
We are all perfectly aware of the fact that first or last click conversions are not able to tell us the real journey of the user , which is increasingly complex today. On Google ADS, new attribution models had already been introduced (linear, time decay, based on position, based on data) that better followed the customer journey before reaching the conversion, but on Analytics these always responded to the last click.
Now it is no longer like that, since we have the possibility to set the attribution model and check the performance of the various channels, make the comparison between them and check the conversion paths. Absolutely a plus that today we consider indispensable.
Custom Reports
In addition to the standard Google reports, there is the possibility of creating specific reports with the information we need in the company. As we have said, GA4 is an incredibly customizable system and makes it possible to create an ad hoc measurement system for your needs.
Data stream
At Leevia we have a corporate site, a blog and the academy section. With the data stream we have the ability to view all the information of our properties in a single dashboard . Thanks to this feature we have a complete view of everything that is Leevia and, thanks to the reports mentioned above, we can view specific aggregate data or on individual properties. We set the limits based on what we want to measure.
