Well, this is exactly what buyer personas are for: to identify touchpoints with your audience so that your brand is clear about where and to whom it is going to present itself from time to time: it can't be like those politicians who go to the market on Saturday morning shaking hands left and right to collect votes!
Buyer persona: where to start?
The buyer persona is nothing more than the generalized representation of a ghana phone number library segment of your target audience. It is useful for creating and defining the characteristics of your products, services and points of sale, for designing the structure and layout of your site and the marketing and positioning strategies to adopt to communicate your solutions to different groups of customers and prospects.
This is because it is much easier for you to develop ideas and personalize messages if you have a person with specific characteristics in mind .
So, you can start to outline it by giving it a name and starting to answer questions like:
Why should Carla be interested in a product from your company?
What are the main daily problems that Carla faces?
What values do you believe in?
How does your decision-making process go before buying a product?
buyer persona checklist
Here instead I bring you a list of questions to try to answer in each of the phases of building the buyer persona:
1. Find the user
Questions : Who are the users? How many are there? What do they do?
2. Build a hypothesis
Question : What are the differences between users?
3. Confirmations
Question : Are there data or evidence that confirm the hypothesis?
4. Finding Patterns
Questions : Are the initial group descriptions still correct? Are there other groups that might be important?
5. Create buyer personas
Question : How can the buyer persona be described?
6. Define situations
Questions : What use cases does the buyer persona have? What is the situation they are facing?
7. Validate
Question : Do you know such a person?
8. Spread the word
Question : How can you present your buyer persona and share it with other team members, the company, or stakeholders?
9. Create scenarios
Question : In a certain situation and with a given objective: What happens when the buyer persona uses the product/service?
10. Continuous development
Questions : Is there new information? Is a new buyer persona description needed?
The most important aspect of building a buyer persona, in fact, is that it allows you to obtain “life stories” of your target, relevant to your approach and sales processes.
These will allow you to ensure that a real person, arriving on your site or coming into contact with one of your touchpoints, can exclaim: "But that's me! This company understands my needs and my problems, it will certainly be able to offer me exactly the solutions I'm looking for".
There is no way around it: if you want to have a successful brand, you must be able to understand the needs and desires of your real and potential customers well, so that you can then be seen as the only supplier of a solution to a problem or need.
