The first is due to the important technological component of the Madrid company. The second reason is because it is the first company to go public in over a year. It may be the economic situation, it may be the latest failures, but the reality is that… over a year without Spanish companies going public. Zinkia will be the first car owner data stock to be listed on the MAB (Mercado Alternativo Bursatil), reserved exclusively for small and medium-sized companies.
But what is Zinkia's activity?
Produce audiovisual and interactive content of a family nature, focusing on children up to 14 years of age.
Give importance to entertainment combined with educational elements and the transmission of universal values.
Develop content with an international vocation
ntegrate audiovisual content, interactive content and brand development as parts of the same business and commercial approach.
Produce only its own content, giving priority to value over volume in its catalogue.
German Pineiro's BlogTheir sources of income are mainly focused on the following avenues:
– subscriptions that allow unrestricted access to all community content (only a small percentage is free-access content). Subscriptions can be purchased online or by purchasing a physical item sold in stores.
– the use of the MUNDO POCOYÓ brand and all its graphic elements for licensing and use in promotions (which provides more than 85% of Zinkia's revenue).
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As an example, in Spain in 2008, 11 of the 20 best-selling toy references were from the Pocoyo series, and the 7 best-selling references were from Pocoyo. The Pocoyo DVD was also the best-selling children's DVD in Spain. In addition, the Pocoyo series is broadcast practically all over the world, from Australia to the United States, Japan, Israel, Colombia and Korea, among other countries. Although it must be said that the results so far have been mainly obtained in the national market, one of the objectives that they are pursuing with the capital increase is to internationalize the company, which can make Zinkia grow exponentially with good cost scalability and obtain very good results.
