Planning your content calendar
Many B2B marketers have turned to telegram number list Notion as an alternative for managing and organizing content calendars and campaigns. Its calendar template is very useful for this use case, but the possibility of introducing custom fields to tag each piece of content by author, objective, format, SEO keyword, etc. is also very helpful.
One of the advantages of Notion is the ease with which you can change the display of your calendar to another type of view, such as a table. This way you can follow the evolution of your content calendar, filter according to your preferences at that moment and get a global view of the editorialization based on objectives, formats or other criteria.
Develop content guides
An essential part of any B2B marketing strategy is the creation of content, targeting different audiences and platforms. Notion allows the creation of documents such as production guides, blog post drafts, podcast scripts, and social media copy. Working on your content through Notion will allow you to easily share and develop collaborative processes between different members of the same team.
A good example of a podcast production guide is the one by Ian Smith and Amanda Danells-Bewley from the podcast Days podcast. On this Notion page they develop a very complete guide for collaborators interested in participating.
what is notion
Example of a podcast guide in Notion
Tracking Collaborations and Linkbuilding Tactics
For your SEO strategy, you probably consider Link Building as an alternative to improve the positioning of your website. However, this requires an extra effort when looking to use public relations and connect with other pages, individuals or institutions that operate in your sector to generate that collaboration that translates into a link organically. An easy way to generate that database and track those relationships? Notion .
Using a template with a table or list format, you can incorporate various fields such as:
Name of the media, blog or website
URL
Domain Authority = This will allow you to assess its priority based on potential impact
Contact of the journalist or editorial team
Content ideas you can offer them
Manager or member of your team who will be in charge of managing that backlink
Contact status
Date of last contact
This document will allow you to keep an up-to-date track of your link building strategy. It will also allow you to understand the status of each of the attempts by your team involved.
