This new feature provides more flexibility in measuring the results of promotions on TikTok, with data tied to actions taken within a chosen time frame after exposure to the ad. By default, CTA attribution windows will be 7 days and VTA attribution windows will be 1 day, based on the TikTok pixel and/or the Events API response.
LinkedIn News
Funny reaction is coming to LinkedIn
Some LinkedIn users have started seeing a new notice within the app.
funny reaction on Linkedin
Source: Social Media Today
After much talk, the “funny” reaction has finally arrived on country wise email marketing list LinkedIn . The option is still being implemented, so it is not yet available to everyone. In any case, LinkedIn specifies that this new reaction will be useful for expressing fun in a professional context . A key point, the professional context, on which the company wanted to highlight, warning in advance all those users who would like to exploit the reaction to publish posts not relevant to the platform.
Other news
Clubhouse is back in the news
After the initial excessive hype, Clubhouse has ended up a bit in oblivion. But the company is not having it and has decided to launch new options to increase engagement on its platform. So here comes a test for private rooms , or audio spaces that can only be accessed by invitation, perhaps to emphasize that exclusivity that was there at the beginning and that has now been lost. In addition, the company is also testing new reactions to react within the rooms: a bit in the wake of other big names in the social media landscape such as Facebook and LinkedIn.
Will it be enough to bring users back to its platform and distance them from the clones that have emerged in recent months? We don't know yet, we'll have to wait for the results of the tests to have aA customer-centric strategy , that is, based on the principle of better customer experience and satisfaction , is a fundamental objective for any company operating in the B2C market. According to research by Deloitte , brands that put the customer at the center have approximately 60% more revenue than companies that have a traditional and self-referential marketing and communication strategy. To achieve a result of this type, it is necessary to commit in the long term, integrating the centrality of the customer into the corporate culture and daily operations. Not just words written on your website and social channels, therefore, but a change of mentality is necessary on all fronts.
What is a customer centric strategy?
