Twitter was created to inform other users, being a powerful social network for dissemination that in the journalism sector is already completely implemented in the different media to the point that many of the latest news at a socioeconomic or political level have been given through Twitter before through the news.
The immediacy and word limitation home owner data force journalists to summarize information in a single line. When it comes to using Twitter for business purposes, it can be very contradictory as a marketing tool since it requires an optimal knowledge of social networks.
How to use Twitter in your company
The possibilities are numerous and are aimed at meeting the needs of all users to the point that the company can become an institution on the Twitter social network. The possibilities are numerous, since, first of all, the internal service can be achieved, which is aimed at allowing employees to communicate via tweets within the company. In this way, fluid communication is achieved between employees who are in different jobs in the same or different cities.
Secondly, brand recall or branding can involve users and potential customers in the creation of a brand. Noteworthy are cases in which the company creates different ways for users to participate and share their experiences, creating a much more important relevance than in other cases.
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Thirdly, it will be interesting to be able to enjoy everything related to the promotion of the product or service . It will not always be optimal, but there are many people who become followers of companies because they inform about the product, discounts and additional services, in which case it will be optimal.
