We are now starting to invest money into our marketing efforts.
Can you tell us what Leadworx is and how it makes money?
Leadworx is an inbound lead generation platform that tracks your website visitors and can determine with great accuracy which company the visitor is coming from. We pass those names on to you in our dashboard and in our daily emails, along with information like the company size, its industry, email address, location, etc. We will soon be adding Leadworx contact, where we can give you contact information of people who work with those companies and many more superpowers like retargeting capabilities, etc.
We just launched our oman phone number library premium plans 2 days ago and that includes detailed insights into your visitor analytics and a few more features. Our main ways to make money would be through our premium plans and Leadworx Contacts (which we will soon add to Leadworx).
Leadworx Home Page
Leadworx Home Page
How did you come up with this idea?
Leadworx helps automate the lead generation process in a fast-paced market where B2B buyers’ behavior and purchasing patterns are changing rapidly and businesses struggle to find relevant leads to pursue.
The co-founders of Leadworx have a combined experience of over 35 years in the B2B industry and their last exit was with Symantec for around $150 million. While they have been working on multiple products for B2B, they themselves faced many challenges in identifying who has interest in their business and selecting sales-ready leads.
Instead, many founders/marketers face the same challenges. Leadworx was created to make this process easier and simpler and to provide you with sales-ready leads all year round, with a much higher chance of conversion since these people already know about your business.
How long did you work on it before launching it? When did you see your first dollar?
We have been working on the database that supports Leadworx for the past 3 years and finally spent about 4 months building a solid product, which was opened to the market in June 2017.
We got our first dollar about 2 days ago, as soon as we launched our premium plan, but adding 4000 free active users is an equal gain for us, so far.
Who are your customers? What is their target market?
Our main clientele are software companies and agencies, but we serve any and all companies in the B2B industry.
Are you profitable? If not, when do you think you will get there?
Not currently.
We recently launched our premium plan (just 2 days ago) and we already have a dozen paying customers and we expect to acquire thousands more in the coming months.
How did you get your first 100 clients?
LUCK! Just kidding, we tried A LOT of things that helped us acquire 1,000 leads within 7 days of our launch.
To point out the top 4:
- PR
- Mass email marketing
- Affiliating with local agencies
- Facebook ads and interactions.
What are the top 2-3 distribution channels that work best for you? Which channel didn't work for you?
The top distribution channels that worked for us will be: - Affiliate
Marketing , and - Facebook
We tried a lot of things, and when I say a lot, I mean we tried almost hundreds of things to get to market. Many channels didn't work for us, but I'm sure everything would work if optimized properly.
Tell us 2-3 growth challenges you've encountered recently (and, if you have a strategy, how to solve them).
Growth challenges, umm, many! Some of them would be...
1. Emails and domains marked as spam: We eventually resolved this by sending thousands of personalized emails and reducing email volume to 20,000 emails per month.
2. PR is very expensive: We couldn't find a solution to this, but we will surely be on the stage, where agencies would love to write about us.
3. Time: While we had tens of thousands of ideas to implement, we only have limited bandwidth when it comes to time, but we were able to achieve good results by acquiring our first 10 users in about 1000 months.
We will definitely expand our team and I am confident that we will be able to overcome this problem.
Some tasks are not worth doing in-house. What do you outsource?
Web Content Scraping Team .
What are 3 tools you and your team can’t live without?
MailShake – For sending sales emails.
Zapier – For automating things.
Alexa – For analyzing our prospects’ website.
Tell us what was the biggest mistake you made while creating and promoting your product and what you learned from it.
While promoting our product, we ran a lot of email marketing campaigns, which led to our emails ending up in spam. After days and nights of finding the right way, we finally found a way to get our emails to Inbox, with great personalization.
Learning: Gmail is absolutely a giant place with the smallest entrance, you have to be smart to get through it.
If you were to start Leadworx today, what would you do differently?
I think it would be a little early to answer this properly considering we just started (we launched the beta 2.5 months ago). But in our short life, if I were to start over, I would get the word out sooner. We waited until we had a working product before we told anyone about it. It was like one day there was no product and the next day there was!
So maybe I would create some hype (however small) to tell potential users that something like this is coming.
Where do you see Leadworx in 5 years?
Our goal is to solve the challenges of B2B marketing. This domain has been undeserved since forever. Leadworx is the first step in that direction where we build the technology to show businesses that are looking at it (you can call it GA for B2B). As we move forward, we will add more offerings that will enable our users to market effectively.
Well, ask us where we see ourselves in a year and we still won’t have the right answer. Our mission is simple, we want to be like WordPress in CMS or Slack in communications.
