For the campaign, the social network Facebook was chosen as the nerve centre from where small businesses could download all the promotional material to place at the point of sale, from posters to QR codes.
In addition to Facebook, other platforms such as Foursquare, YouTube and Twitter were used. The hashtag #SmallBusinessSaturdays was used on this network. American Express invited entrepreneurs to sign up to receive $100 Facebook advertising credit .
What were the results?
Small Business Saturday has been a huge success thanks to American Express. In 2011, the campaign achieved its most ambitious goal by getting the Senate to declare Small Business Saturday an official day. This marketing strategy was able to spread across the country to encourage spending in small businesses .
In 2012, consumers spent an estimated $5.5 billion at small businesses, according to Fortune. In 2015, that number nearly tripled to $16.2 billion. In 2016, approximately 1.3 million small businesses participated in Small Business Saturday, along with 95 million consumers.
American Express offers a number of business credit cards geared specifically toward small business owners. It supports this community in a number of ways, such as the American Express Open Forum.
Bankia seeks to 'reconcile' itself with society and public opinion, and its marketing strategy for banks is the key to this. This brand has used storytelling to leverage its proposal 'Giving the economy a wind'. Through real cases, stories with names and surnames, the entity showed business projects financed by the bank.
Likewise, social media was used to carry out its financial marketing communication email list strategy . Having a presence on social channels forces them to listen to their audience and always respond.
In this regard, Bankia has launched a blog to try to reach its audience through attractive content of interest to customers and shareholders .
A good financial marketing strategy helps build trust and loyalty.
The key to all these financial marketing strategies is to build trust and loyalty . Through the hashtag #SigamosTrabajando the company is achieving this:
“Easy things don't push us to overcome them to show what we are capable of. And yes, earning your trust will not be an easy challenge, but we only know one way to achieve it.”
https://www.youtube.com/watch?v=OVLmi5W ... nel=Bankia
BBVA Continental – Feeling in love
BBVA Continental's advertising campaigns are becoming more and more creative. In fact, they have made the bank number 1 in advertising recall . In addition, its marketing strategy for banks, implemented in its digital channels, has taken the company to the top.
