The first step in the model for a good environmental analysis.
In practice we see different types of analysis questions. The four most important are:
What is being said and written about the organization ?
What is the sentiment of certain stakeholders on certain themes?
How do people react to a media appearance or during an event ?
What questions and needs do the public have during crises or incidents ?
This is certainly not a complete list. Specific to your organization, other questions may form the basis of your environmental analysis.
Step 2. Consult sources Once you have formulated the question clearly, you can start collecting data. What sources do you have at your disposal and which of them are you going to use denmark telegram data to map your environment properly? In this step you try to get that clear.
The second step in the model for a good environmental analysis.
Online media
News media, forums, blogs and social media. Look beyond your online monitoring tool. Especially from LinkedIn and Facebook, only limited data is passed on via these tools.
Offline media
National and regional newspapers, weeklies, trade journals, radio and television.
Internal stakeholders
Customer contact center, district managers, project leaders, policy officers, data analysts, communication advisors. In theory, this could be any colleague, both inside and outside the office.
External stakeholders
Interest groups, neighbourhood associations, district councils, business associations, sports clubs, volunteer organisations, healthcare institutions, ministers, residents.
As you can see, there are many more potentially suitable sources than just your online media monitoring tool. In order to be able to consult these sources somewhat quickly, it is important that you have your internal and external network as an environmental analyst in order.
