At Adjust, we have stayed ahead of these changes by working closely with Apple, our partners, and our customers to make the transition as seamless as possible, and singapore business fax list to provide guidance and solutions that meet the needs of marketers, developers, and advertisers. Mobile measurement partners remain essential for marketers. What has evolved is the definition of the term “measurement” and the way we deliver value. It is no longer enough to provide a strict focus on attribution and deterministic data; instead, complex analysis of aggregated data is needed.
With the announcement of iOS 16 just days away from this year’s World Wide Developers Conference (WWDC) (June 6-10), we want to reiterate our commitment to investing in the next generation of solutions aligned with the privacy-focused evolution of the market, which is moving away from solutions focused on individual data points to focusing on optimizing insights for aggregated data.
From SKAd Network and App Tracking Transparency (ATT) features to best practices for obtaining authorization , designing conversion value schemes , and creating marketing strategies that perform best in a world where the IDFA is a thing of the past, there are many important topics to consider. And we’re happy to report that authorization rates are steadily increasing as marketers are better able to communicate the benefits users get from granting access.
