Digital Marketing for the Financial Industry is much more effective than in other industries. From new technologies to new channels and strategies are much better leveraged in this sector,
Improving the marketing communications process, from the consumer perspective, all contributes to driving growth, loyalty and profitability.
In this sense, marketing managers in the financial sector must be agile and willing to accept changes. But it is also important that they are aware of the Digital Marketing Trends for the financial industry in 2019.
Fortunately, in this article we will discover what the Digital Marketing trends will be for the Financial industry and we will give you some tips that can help you with your marketing strategy. Finally, we will look at some success stories from companies in the sector that have had great success with digital marketing.
Digital Marketing for the Financial Industry in 2019
Digital transformation is opening up new opportunities for companies, regardless of the sector. However, in the financial industry this transformation is accompanied by a series of challenges that companies must address, putting the focus on people.
[TWEET ” Digital transformation is opening up new opportunities for the Financial Industry in 2019″]
In the following video you will find information on how to focus digital marketing strategies for the Financial industry in these new scenarios and how you can create experiences that meet customer needs.
Mobile Marketing
More and more consumers, with 80% of internet users owning a mobile phone , are local marketing email list accessing their financial accounts via mobile devices to perform queries and searches. Therefore, you must rethink your mobile strategies so that they focus not only on providing account information, but also serve to inform, educate, engage and advise customers.
[TWEET “80% of Internet users own a mobile phone”]
If more than half of consumers use their mobile devices first for anything they need to do online, the mobile channel should be given a high priority in 2019.
Indeed, mobile advertising will account for 72% of digital spending in the United States in 2019.
But this goes even further – you need to make sure your site is mobile-friendly, both from a design perspective, but also considering the content you provide to your audience. Consider the intent of people who are likely to search your website from a mobile device, as well as those who will be transacting on digital devices. Also, make sure the consumer can easily get to the information.
