Led by founder and CEO Martin Murray, Waterdrop is a fresh alternative to sweetened drinks that helps reduce plastic waste. They sell small cubes made from fruits and extracts that dissolve in water. It’s a new, eco-friendly way to stay hydrated.
In 2021, Waterdrop made news by getting $63.7 million in funding to grow its business worldwide.
With an estimated value between $264 and $396 million, it’s mobile no database evident that this company is making waves. But how did a seemingly small idea become a global success?
In this breakdown, we’ll look at the marketing strategies that helped Waterdrop reach these heights.
Let’s jump in!
Step 1: Drive traffic through paid ads
Waterdrop doesn’t shy away from investing in advertising. They run both social ads (on Facebook, Instagram, and TikTok) and Google ads (including search, display, and Google Shopping ads).
And they do a great job today, but it wasn’t always like that.
In an interview, Martin Murray revealed that they faced a significant challenge: while their product packaging is visually appealing, it doesn’t effectively communicate what Waterdrop is all about.
Eventually, they figured out that showing the product with glasses or bottles in their ads helped people understand it better.
This insight is reflected in their current ad campaigns, where they include bold images to leave no doubt that Waterdrop is a beverage.
Waterdrop paid ads
Their advertising efforts encompass a mix of videos and images.
Embrace new ideas, listen to your customers, and don’t be afraid to have some fun along the way!
