Some new features, such as an update to how SKAdNetwork postbacks work and email privacy protection, will be enabled immediately with the first iOS 15 rollout, while others, such as App Privacy Reporting and iCloud Private Relay, will be enabled in stages over the next few releases.
Here are some of brazil business fax list the most important features and updates:
Copies of winning SKA dNetwork postbacks for developers
App developers can now define an endpoint to receive copies of “winning” postbacks sent from SKAdNetwork . Previously, these postbacks were sent to ad networks, who could then forward them to developers. This new process is welcome news that will create greater transparency for advertisers by allowing them to retain ownership of their data from install to post-install events.
Protecting Email Privacy
After updating to iOS 15, the next time users open Apple Mail, they will see a pop-up message offering them new settings for how their data is sent. The two most important elements of this update are that users can hide their IP address and location, and they can anonymize email open tracking. If the user chooses to enable these options, marketers will no longer have visibility into some metrics, such as email campaign open rates. Third-party trackers will also no longer have access to IP addresses, which will impact email campaign visibility for mobile marketers, who will have to rethink their strategies.
