The following are some key benefits of these campaigns:

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As I mentioned earlier: Since Discovery ads live in feeds, not search, search intent won’t be at play here. That’s not fundamentally bad – it just means you lose some of that commercial intent, meaning your strategy will be different. Discovery ads will have at their disposal much of the same audience targeting that’s traditionally available in display advertising – in-market, interests, and newly created custom audiences.

When Should You Use Google Discovery Campaigns?
Increase Conversions at Scale with Your Ads israel phone number library Through a Supported Marketing Objective – For example, you can use these ads to drive sales, newsletter sign-ups, or more site visits.

Reach New Consumers with Your Ads – For example, you can capture the attention of potential consumers when they are open to purchasing new products by sharing visually rich, engaging Discovery campaigns in Google’s feeds.



Reconnect with Your Most Valuable Customers – For example, you can drive action from customers when they already know your brand and are likely to re-engage with your brand because they have visited your site or purchased from you before.


You can reach your ideal customers at scale with a single Discovery campaign.
By leveraging Google’s exceptional customer intent insights, you can increase customer engagement with engaging, more relevant ads.
By running visually appealing ads natively on Google properties, you can capture audience attention and drive action with less effort and time.
You can automate bidding options to meet your ad performance goals.
There are many different types of ads and campaigns in Google Ads. Discovery campaigns are one of the newest offerings for advertisers. Whether you’re looking to test different types of PPC ads, expand your existing ad inventory, or run an integrated campaign for a new promotion, Discovery ads are worth a try!