Core Update – January 2020
Google occasionally launches a broad core update in which adjustments are made to the algorithm. Naturally, this can have both a positive and negative effect on the rankings of your website. In the core update in January 2020, no new specific points were passed on that you should pay attention to. Google did refer to an earlier checklist with which you can determine whether your website may have been affected by the core update. This checklist is also a manual for your SEO optimizations. So it is worth taking a look!
Google BERT – October 2019
The Google BERT (Bidirectional Encoder Representations iran telegram data from Transformers) update is the biggest update in 5 years. This update has an impact on one in ten searches. It mainly affects longer searches. BERT uses artificial intelligence to determine the context of the search query. This allows Google to understand the user's expectations much better and to show more relevant searches. The reason for this is mainly the rise of voice search . People are increasingly searching with long sentences that they speak via their telephone, laptop or smart home device.
Website structure
What can you do to respond to this? First of all, a good website structure is very important. So make sure that the URL structure is logical and easy to read for Google. With a good website hierarchy, you create the context that Google is looking for.
Google BERT update
Questions from visitors
In addition, you can take into account questions that visitors may ask in the content on your website. In the best case, you create an FAQ page on which you answer frequently asked questions. With the rise of voice search, the chance that people ask these questions via a search query is increasing.
To provide Google with even more context, you can improve the internal link structure. Link from the content to relevant blogs and pages within your own website. This way, Google knows even better what the text is about.
