Adjust and Snap: How to prepare for the arrival of iOS 14

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As the entire ecosystem prepares for the privacy changes of iOS 14, Adjust has been collaborating with Snap to ensure that our customers can make a smooth transition when the new rules come into effect. One of the most important themes of this collaboration has been the ability to ensure that our customers have the support they need when using SKAdNetwork.

Starting February 18, SKAdNetwork will be available to all advertisers in Snapchat Ads Manager. For Adjust customers, we recommend that apps set up the integration with our SKAdNetwork solution and start testing as soon as possible to ensure there are no interruptions to measurement or scale of app acquisition france business fax list campaigns on Snapchat with the arrival of iOS 14. Going forward, SKAdNetwork will be a mandatory requirement for accessing goal-based app bidding for iOS campaigns on Snapchat.

Adjust’s SKAdNetwork solution will offer full support for clients as soon as they activate conversion value management and set up conversion value mapping in the Snapchat Partner module within our dashboard, and set up a Snap App ID for each app that advertises on Snapchat. These steps must be completed before launching SKAdNetwork ad sets in Snapchat Ads Manager.



Our SKAdNetwork integration with Snapchat ensures the following:
Conversion support for SKAdNetwork: You will be able to share your conversion value mapping with Snapchat once you have linked your Adjust events to Snapchat's standard events in the Adjust dashboard.