It may happen that, even though we have correctly developed our buyer persona , created an ideal customer journey and implemented a large number of marketing actions, the number of visitors has not increased or sales are not being achieved. This point is the time to talk about CRO (Conversion Rate Optimization), which can help us detect the problem. Let's find out what it is about in this article.
What is CRO?
CRO stands for “ Conversion Rate Optimization ,” a concept that bulk sms italy encompasses a series of techniques that seek to improve the conversion rate of a website. CRO projects seek to maximize conversion efficiency and to do so, they analyze the link between all the components that make up the website, verifying that everything works correctly. They delve into all the processes, studying each element of the online campaign: the landing page, the general user experience, the purchasing process, the proper functioning of the shopping cart and other conversion actions, as well as the user’s behavior within the page and how it relates to all these elements.
We can say that, among other virtues, CRO reduces the cost of acquiring a customer (CAC), increases the return on investment (ROI) and generates links to the website.
Aspects of the web that the CRO works on:
There are several advantages to applying CRO. The main one is to ensure that the user does not leave the website until they perform a specific action. Usually, that action is a purchase, a response to a form or a request for information from the brand. Let's review which aspects of the website should be focused on to launch a CRO process:
User Experience (UX) and User Interface (UI)
User experience (UX) and user interface (UI) are two factors that impact the future client in a positive or negative way. At this point we must study if the website or landing page loads correctly, if the speed is fast enough, if it is easy to navigate, friendly and intuitive, among other aspects. When you do this review, think about whether your website is a page where you could buy comfortably and easily.
The product, the website is your showcase
Is the product or service clear enough? Is it presented in an attractive way? Is it displayed correctly with images and videos? Is the price visible? Can it be purchased in 3 clicks? These are some of the questions you should ask yourself and answer about how your product is displayed on the web. You must convince the user and to do so you need to present the product in a pleasant, comfortable and reliable way.
