At the same time, YouTube has also become home to influencers, who are always looking to collaborate with brands.
Reach out to an influencer whose followers are your potential customers. Another general rule is not to neglect micro-influencers.
It has been proven that they generate more engagement and ROI than influencers bc data china with a large number of followers, since they interact better with their followers.
Using influencer marketing, Gretta Van Riel grew five multi-million dollar e-commerce brands. (more on this below.)
7. Identify leaks and fix them
At this point, you have a working eCommerce sales funnel. You are consistently driving traffic into the funnel while the funnel is converting well.
Think you're done? Time to fix the leaks in the funnel.
As you begin to drive traffic to your own sales funnel, you will identify leaks in the funnel.
The points where potential customers are dropping off will become clearer. Is it the sales page? Is it the checkout page? Is it the order page?
By fixing leaks, you improve the efficiency of your sales funnel.
Thinking that a sales funnel template or imitating a competitor would do the job is further from the truth.
“An effective and efficient sales funnel is not the product of a copied sales funnel template, it is the product of understanding how your customers engage with your eCommerce store.”
An efficient sales funnel is customized to fit your customers. It is a product of understanding the interaction between your customers and your eCommerce store.
That's the clandestine definition of an efficient sales funnel.
When you understand how your customers interact with your eCommerce store, you'll know how to make your purchasing process simple and hassle-free.
8. Measure your results
Now, I agree that we are almost there. It is time to measure your results.
By using KPI-based measurement, you can identify areas for improvement and optimize your sales funnel for better performance.
KPIs are a key part of an e-commerce sales funnel. KPIs (key performance indicators) help you measure your sales funnel and identify areas for improvement.
Below are some KPIs to measure metrics to know if your sales funnel is working well:
Conversion Rate: Conversion rate is the most important metric that gives clear details about the performance of your eCommerce conversion funnel.
An effective eCommerce funnel should increase your conversion rate. If there is no increase in your conversion rate, then you need to identify the leaks and fix them.
Average Order Value (AOV): Your customer’s average order value is another metric that tells you how much your customers spend on your eCommerce store.
