Google has been focusing its efforts on improving searches to make them more and more conversational. The goal is no longer to focus on individual keywords, but to offer a context that shows interrelationships between topics. Google, as a search engine, wants us to respond to what the user is looking for in a concrete but also global way, demonstrating that we have knowledge about the topic and relating it to other possible topics of interest.
This is what Content Clusters are all about and below we will tell you all about them.
What is a Content Cluster?
Topic Clusters are the SEO strategy of the future. They bulk sms brazil consist of organizing content into specific groups of topics that revolve around a central axis in an interconnected manner. Their main objective is to give users a correct answer when they perform very general or broad searches. Although we have known about this concept for more than three years, few have realized the importance of its implementation and the improvements it offers.
Content clusters must be considered as an organized structure and, to do so, they must have been developed in a planned manner, so that it is possible to understand what the main topic is and what subtopics arise from it. In this way, we will have an overview of the strategy and we will be able to measure results.
Hubspot
Image:HubSpot
– Content pillar or pillar page
This is the content hub. All subtopics should be linked directly to a pillar page that brings them together in their entirety and covers them in an exhaustive manner. However, it does not develop them, but rather links and takes the user to the corresponding cluster.
