Targeting keywords with difficulty scores well above your benchmark

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This helpful score is calculated by taking into account other metrics like domain authority, page authority, and the estimated click-through rate (CTR) of pages that already rank for the keyword. By benchmarking your site’s difficulty score, you’ll have a better idea of ​​how you stack up against the competition when it comes to your target keywords. You can then use this metric to determine additional target keywords for your business and ensure you’re not wasting valuable time and resources on the wrong things. can result in inaccurate allocation of resources.


If you’re working with a client, this metric can help set the scene albania whatsapp number data for where they can expect to improve their rankings. Step One — Find Out Where You Rank The first step to finding your difficulty benchmark is to understand where we already rank. Now, you probably already know what keywords you’re ranking for and where you’re ranking. In fact, you’re probably already tracking these keywords in Moz Pro Campaign or another rank tracking tool. But what about keywords you didn’t know about? What if the keywords you or your client are ranking for aren’t currently on your radar? Never fear! Keyword Explorer is here to help.



For the first part of our task, we’ll use the Explore by Site section of Keyword Explorer. Explore through the Sites section of Keyword Explorer. Start by entering your site’s root domain in the search bar and click Analyze. The tool will return a list of all the keywords in the Moz corpus that your site has ranked for. Click Top Keywords to see the full list in the Ranked Keywords section of the tool. Since our goal is to get a baseline of difficulty and see where we might be outranking the top 10 sites and pages, let’s filter the ranking keywords by position.