While authenticity and transparency canada whatsapp number list are different sides of the same chocolate coin, together, they can truly make a huge impact on your brand image.
Another Goodio motto is, “Purpose Over Profit.”
The best part?
All of their statistics and information are sourced and 100% transparent.
By believing in the need for greater transparency in the food industry in terms of where it’s from, and how it’s sourced and treated, Goodio and Divine share the entire process, from bean to bar, for a more transparent, sustainable and healthier industry.
According to Label Insight, “94 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency.”
As the American cotton company, Supima states, brand transparency is the new normal and goes hand-in-hand with brand integrity and a positive brand image.
By harnessing brand transparency, and showing your audience exactly how you do business, then explaining how that business affects workers, your audience and the planet, you’ll be generating a stronger, more loyal following.
Include an authentic brand story into the mix, the way Pinterest co-founder Ben Silbermann did, by sharing his story with true authenticity and passion, and you have a bulletproof brand image that will continue to grow.
How to Translate These Tips into a Winning Marketing Campaign
Whatever your specific marketing campaign goal is, authenticity, a strong brand story and transparency should be at the forefront of your strategy.
As we now know, this is the way forward.
In every stage of your marketing campaign, from KPIs to lead nurturing, you should be implementing authentic experiences and information on how your brand story is verified and true.
Operating at these best standards of business practice is the winning formula for lasting success and developing a brand image that truly resonates with your audience.
So, this Easter, when you’re looking longingly at your child’s Easter chocolate (as you hide it behind the sofa), you might be looking at a newly realized sense of farmer liberation and nutrition.
But most likely, you’ll be looking at a mouthful of inspiration for a new brand and marketing strategy – a reminder to keep things real in every step of the journey.
