If you've stuck to vanilla content, you'll be fighting for customer attention.
But there is a shortcut: interactive content!
Learn 7 types of interactive content in lead generation that increase user engagement and improve lead generation performance.
Personalize the buyer's journey with interactive content
Personalization is in fashion. It is one of the biggest trends in digital marketing .
A whopping 80% of consumers are willing to buy if they are offered personalized experiences while shopping.
This fact supports this: 74% of consumers dislike generic web content. They prefer personalized content.
But how do you customize a website?
The easiest way is through interactive content . It means that jordan phone number list instead of being a passive recipient of information, the potential customer takes on an active role.
They can interact with the content, affect the flow of the interaction, and get responses that fit their unique needs (=personalization).
Effective interactive content is something that:
Capture the attention of potential customers
Add value for your audience
It's fun
Increase engagement
Mimic personal customer service
It makes you stand out from the group!
static vs interactive content
Use these interactive content ideas to generate leads
Interactive content is the secret weapon for lead generation.
Try these tactics to attract the attention of potential customers.
Chatbots
Chatbots are an alternative to a basic lead generation form.
Imagine the situation for yourself. You visit a website, you are interested in the company and you would like to leave them a contact request.
You start looking for some kind of form, or you scroll down the page and click on the standard “Contact Us” (ains) tab to indicate that you are interested.
But what if you didn't have to do that?
What if there was a chatbot that was easily accessible on the screen, always visible in the corner of the page? It would welcome you to the website and give you the opportunity to learn more about the company.
The chatbot is almost like a nice little quiz that helps you navigate the web.
If you write your chatbot script intelligently, you can create many different conversation flows, making the experience very personalized.
A well-structured chat conversation can even go a long way toward qualifying your leads for you.
chatbot functions
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Questionnaires and surveys
Everyone loves quizzes. Besides being fun, they also teach us valuable lessons and help us digest new information.
(I'm not competing with my mother over who gets the highest grade on a grammar test or who would pass a fifth grade math test.)
Especially if you sell a variety of products and services, you could help your potential customers determine which one to buy by providing them with a short questionnaire about their needs and wants.
Add a touch of social proof by displaying other visitors' results statistics in the quiz, or set up a poll to ask about the best service your customers have ever received.
Videos (interactive)
When I first read about interactive video, I was impressed!
Basically, it's about creating videos that include quizzes or other clickable elements. Based on the viewer's clicks and choices, the video takes a different turn.
Here's a great example:
The future is now, isn't it?
If you put a couple of strategic calls to action in a video like this, customers will flock to it like flies.
If interactive videos seem like too much for you, regular videos are also very effective . People spend two minutes longer on a website with videos than on websites without video content.
Here's a great idea: Instead of written reviews , you can show potential customers video testimonials from satisfied customers and increase conversions by 80% .
