As every year, the arrival of the last Friday of November is accompanied by Black Friday and its unstoppable sales. This holiday, which serves as the starting shot for the Christmas shopping season, is of utmost importance for e-commerce , as they will see their sales increase considerably. Clothes, household appliances or toys are some of the products that will fill many people's digital shopping carts.
However, if you have an e-commerce business , it is important not to rest on your laurels. Many merchants think that sales will come on their own that day and end up making mistakes that cause them to fail.
If you don't want Black Friday 2019 to turn into a real bulk sms pakistan Black Friday, you'd better keep reading to find out what bad practices to avoid.
Black Friday 2019 will see an increase in sales
Leave everything to the last minute
The problem of many Spaniards is to procrastinate until the bull touches us with its horns. Plan your actions calmly . This is a delicate day in which, yes, demand grows enormously, but so does competition. You must have everything ready before the big day.
Take your time to create creatives for campaigns and banners , define your target audience well , decide which products in your catalog you are most interested in promoting, etc. A good idea is to carefully analyze the results of previous years , so you can make more accurate predictions.
Overestimating the capacity of your servers
Make sure your website is capable of handling the traffic it will receive that weekend. It is well known that hosting outages are very frequent during Black Friday. If you think your server does not have enough capacity, you can always hire a service escalation for those days . Money well spent.
Trying to stand out from the competition by lowering the price of a product on the day when everyone else is lowering their prices is absurd. The discount is the least important thing. You should focus on advertising campaigns and plan them according to your goals . For example, if you want to sell a very specific product, you should segment it towards your target audience. If, on the other hand, you want to reach new customers, you should promote more popular items in long-range campaigns.
Use retargeting to attract lost customers . Send product promotions to users who have already been interested in them before. It is easier to achieve conversion if you know that the item is desired by your customer.
