When we know that 91% of clicks are made on the first page of search engine results, a company has every interest in being visible at the top of the list. For this, 2 strategies: SEO or SEA.
Natural referencing (SEO) is the act of appearing without paying for advertising in the first results of a search engine. To please the algorithms, many factors come into play such as loading time, content cell phone number list quality, adaptability to mobiles, etc. To optimize this natural referencing, there are 3 levers: the technique of the website (loading speed, security, responsive design, etc.), quality content (value) in relation to the requirements of the algorithms (keyword, tags, etc.) and finally the use of internal and external links.
If SEO is said to be free, it is because it does not use paid advertising to promote a brand, because that is what SEA (Search Engine Advertising) does. By investing in this strategy, the company pays for the visibility of the site, without having to please Google. This means that the day the company stops investing, the website returns to complete anonymity. The key is therefore to combine SEO and SEA for sustainable visibility.
Social selling to find new customers
Social networks now have an important place in the consumer purchasing journey. Their advantages are to be able to observe the interactions that a company's publications provoke and to exchange directly with prospects in order to find new customers. This is what we call social selling.
