14. Use Google Trends to validate demand stability
The key to using Google Trends is to treat it as an ecommerce market analysis tool, not a keyword tool.
You'll have enough keywords for your ads, but you can't rely on AdWords for eCommerce market research.
Google Trends is a useful tool to see market growth, stability, or decline. You don't want bc data taiwan to start an e-commerce brand with a product that won't sell next year.
Step 1: Check trends as soon as possible
Start from 2004. You need to see if interest has grown over time.
A sudden, massive surge in interest may not help in the long run. A stable trend is fine, a rising one is better. Just make sure the industry is not in decline.
Google Trends
This result shows that interest in Yoga leggings has grown over time. You can also see that there is a seasonal pattern in interest.
Step 2: Check regional popularity
Below your product's trend over time, you can see the popularity of your idea by region.
Google Trends Regional Product Research
For an eCommerce brand, you can target areas where there is more demand when marketing. That is if you choose to go ahead with that idea. You don’t want SEO targeting the US audience when your customers are in the UK.
Step 3: Compare similar products
You may pick an idea and realize that it's a similar idea that people are open to.
Compare similar products.
Compare similar products
Because of this, I know that yoga leggings have more searches right now than workout leggings or high waisted leggings.
15. Research CAGR to validate long-term market growth
You need some clue about the market size before becoming an online retailer.
Go beyond with a market analysis of financial projections to understand the long-term growth possibilities of the market.
CAGR shows you whether the projections look good or not. If the market is dying for research on your product, it is not worth selling.
Step 1: Use Google Search to discover market research documents
If you are looking for a keyword tool, go to Google Adwords
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