I) The new SEO deal
Today more than ever, SEO is part of a multi-channel approach. Everyone obviously has in mind the famous 10 organic results on the first page of Google. But as Amaury Demongeot, CEO middle east mobile number list of Pixalione, points out, it is now completely illusory to evaluate the presence of an actor on the Internet only in terms of these 10 positions. First, because it happens quite often that there are less than 10 text results on the first page of Google. And above all, because there is now a diversity in the nature of the results displayed by search engines on this page. Indeed, images, geolocalized results with Google My Business in particular, videos and Questions and Answers in the People Also Asked box now appear.
Good news: it’s no longer 10 but up to 20 search results that now appear on the first page of search engines!
The challenge for brands is therefore to be present on several facets of Search Marketing. The difficulty lies in the fact that if the philosophy remains the same, the techniques relating to images, videos, geolocation, etc. are on the other hand different. So if the gain of an omnichannel presence is indisputable, the complexity of addressing this challenge is real, since it absolutely requires integrating the use of Artificial Intelligence.
An immediate consequence of this change: SERPs that are increasingly rich in content and ever more data to process for SEO experts.
It is precisely this question related to the processing of large volumes of data that led the SEO agency Pixalione to consider SEO in a scientific and objective approach. After obtaining his PhD in 2003 from the Ecole Centrale Paris (where he developed an innovative search engine), Fabrice Alizon, President and Founder of Pixalione, spent 3 years in the United States as an associate researcher at Bucknell University (in collaboration with Penn State, Virginia Tech, Missouri-rolla and Amherst Massachusetts). There, he produced more than 40 international publications during conferences and contributions to leading scientific journals. It was also an opportunity for him to develop and collect a multitude of "bricks" that would then contribute to the development of the software suite currently marketed under the name MONETORING
